Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke
Some notes from Michael Levine’s Guerrilla P.R. 2.0: Event marketing: Helping during a crisis is always worth it. The media teaches…
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The Business Writer's Handbook
Some notes from The Business Writer’s Handbook, Tenth Edition: Overview: Preparation (purpose, audience, scope, medium), research, organization (sequential, chronological, cause-and-effect, etc.),…
Chris Zook - Good Strategy's Non-Negotiables
Great HBR podcast with Bain & Co’s Chris Zook, on the non-negotiables of good strategy. He lays out three keys…